Since sales began in 1986, the Missouri Lottery has been steadfast in pursuing a responsibly-driven business designed to maximize profits for public education and entertain its players responsibly.
The Lottery's core values — Entertainment, Diversity, Customer-Focused, Integrity and Innovation — act as the guiding principles behind every decision the Lottery makes. Operating a business focused on the protection of the public it serves maintains the integrity of the institution, while aspiring to be innovative drives the institution to be better.
This mindset is the driving force behind the Lottery's responsible gaming program. Guided by its responsible gaming policy, the Missouri Lottery aims to use fact-based research as the foundation behind initiatives to train employees, create sound products, market responsibly, educate players and engage with stakeholders to seek continuous improvement.
How to Play Responsibly
Playing the Missouri Lottery can be a fun and exciting form of entertainment, and doing so responsibly can help ensure that Lottery games remain just games. Follow these tips to be a low-risk gambler:
Time and Money Limits
Set time and dollar limits - a specific amount of time and money you can afford to spend - and stop when you reach your limits
Winning & Losing
Remember that winning and losing are both parts of gambling
View gambling as another form of entertainment, not a way to make money
Do not borrow money to gamble
Missouri Alliance Annual Reports
WLA Responsible Gaming Framework Level 4
The Missouri Lottery is a Level-4-certified organization through the World Lottery Association under their responsible gaming framework. To achieve this accreditation, the Missouri Lottery demonstrated full integration of responsible gaming practices within day-to-day business operations, as well as a commitment to long-term continuous improvement.
The Missouri Lottery is a "Sustaining Level" certified organization through the North American Association of State and Provincial Lotteries (NASPL) and the National Council on Problem Gambling (NCPG). The verification validates the Lottery's responsible gaming efforts as an established program with measures in place designed for sustainable improvement.